Meng Chengxiong: Let "Made in Yicheng" Cotton Diapers Go to the World
Release time：2018-04-11
In Yicheng, there is such an able person who can successfully promote all cotton fabric products, mainly baby diapers and elderly diapers, supplemented by tea towels, to the markets of more than 30 countries and regions, such as the United States, Britain, Canada, Australia, Israel, Panama, Cameroon, Malaysia, Hong Kong and so on. His company can achieve annual exports of more than 400 million US dollars and tax revenue of more than 130 million yuan, this entrepreneur who was awarded "Excellent Management Talent" by Yicheng Municipal Party Committee and Municipal Government is Meng Chengxiong, general manager of Yicheng Chengxiong Weaving Co., Ltd.
Meng Chengxiong, 47, was formerly the general manager of Yicheng International Trade Company. He has been engaged in foreign trade activities for a long time and has accumulated rich foreign trade knowledge and solid business skills in practice. In the face of the reform of the national foreign trade system, under the environment that professional foreign trade companies have no advantage in business and must change to industry, he resolutely went to sea. In March 2005, he personally funded the establishment of Yicheng Xinxu Trading Co., Ltd., as the general manager. In May of the same year, he and Mr. Wang, a Hong Kong native, jointly funded the one-time buyout of the plastic woven bag factory in Xinchang Village, Leihe Town, and established the Hubei-Hong Kong joint venture-Yicheng Chengxiong Weaving Co., Ltd., with Meng Chengxiong as the general manager. Responsible for the actual operation of the company, began the entrepreneurial process of industrial trade.
The difficulty of starting a business lies in capital, technology and talents. At the beginning of the establishment of the enterprise, there was a shortage of funds. He tried to raise 500000 yuan personally to solve the problem of insufficient operation of the enterprise's funds in a timely manner. With backward technology, he eliminated old equipment in time and introduced advanced dobby looms controlled by computers and corresponding printing, dyeing and finishing equipment. There is a shortage of talents. He hired 11 professional and technical personnel and 5 college graduates from other places with high salaries, to enrich the company's scientific research team ...... In just a few years, the company has developed rapidly from a small factory with more than 40 people to a medium-sized enterprise with more than 160 people and an area of more than 10000 square meters.
Meng Chengxiong advocated the enterprise spirit of "down-to-earth, hard work and responsibility" in the company, established the business philosophy of integrity, win-win and creation, strengthened team cooperation, and created a good enterprise growth atmosphere of working together harmoniously, unwilling to be left behind and pursuing first-class. At the beginning of its establishment, the company mainly produced products according to customer orders, mostly OEM production, without its own flagship products. There is no market for enterprise products without brands, and there is no core competitiveness of enterprises without brands, let alone entering the international market. In order to change this dilemma, he and the scientific research team worked overtime day and night, worked hard to tackle key problems and stepped up research and development efforts in the product market. Finally, the company's products "Golden Whistle" and "Aishun" were successfully registered by the State Administration for Industry and Commerce. All cotton diaper products have obtained the European Ecological Textile Standard 100 Certificate and the US Consumer Product Safety Test Certificate, and have successfully passed the Australian Quality Test Factory and Human Rights Test Factory. With the "golden key" of brand, the door of domestic market, especially foreign market, has been opened one after another, and the scale of the company has grown rapidly. At present, the company's fixed assets have reached more than 3300 million yuan, with an annual production of more than 800 million baby diapers and 1.2 million yarn-dyed tea towels. Foreign exchange earning from exports has grown from more than 500,000 US dollars in 2005 to more than 400 US dollars now. Yicheng has become a major exporter of foreign exchange and an "advanced export unit" in the city.
Enterprise products can go out of the country smoothly, can not be separated from the silent support and dedication of workers. Meng Chengxiong was concerned about the production and life of workers and took the lead in setting up a trade union organization in the city. Take "the interests of employees as the first guarantee, and the needs of workers as the first signal". No matter how tight the company's funds are, the workers' wages will always be paid on a monthly basis, and the pension insurance will be in place month by month. In 2009, when the entire textile industry was not booming, he publicly promised to "never let a worker be laid off, never reduce a penny of wages", and absorbed more than 40 migrant workers from the surrounding villages. The wages of workers increased instead of falling, increasing by about 10% that year. He often said: "Money can buy equipment, houses, and even technology, but it cannot buy skilled workers." Considering that there are many female employees in the company, and most of them live in the suburbs, there are practical problems of potential safety hazards when traveling, Meng Chengxiong invested in the purchase of a minibus to pick up and transport employees to and from work on time.
The foundation of the enterprise is stable, and Meng Chengxiong has more confidence in making the "cake" of the enterprise bigger and stronger. He took out special funds to select 13 young and promising employees from the company to participate in training inside and outside the city, so as to cultivate more successor talents for the company. At the company's large and small meetings, he praised the company's model workers with great fanfare, and successively made more than 30 advanced elements get more benefits. He has a wide range of online talents, opened the company's own website, and conducted online publicity and product transactions without leaving home. He insists on "customer-centered", product quality is based on customer requirements, and strives to have Chengxiong diapers wherever there are babies. He aims at the opportunity that the demand for all cotton baby diapers is growing at a rate of more than 20% every year in the international market, the baby peak in China is about to usher in and the aging of China's population is increasing, and the market demand is also increasing. This year, he plans to invest another 30 million yuan on the basis of the original production scale to rebuild and expand the production line of 10 million pieces of baby diapers and diapers for the elderly. Among them, a production workshop of more than 1000 square meters was built and 50 sets of jet looms were newly introduced, the bleaching and dyeing workshop was upgraded, backward production capacity was eliminated, and a brand-new bleaching and dyeing line and expanding setting machine were replaced.
There are dreams and more pursuits. Today, when all cotton diapers are gradually becoming people's pursuit of fashion products, Meng Chengxiong, the leading goose, will fly higher and farther in this environmental protection field, leading the company's products into more countries and regions, bringing more convenience and happiness to thousands of households.
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